SCIP is a non-profit organization
that brings together the leading professionals of Competitive and Strategic Intelligence
in the world. SCIP has presence worldwide with its chapters, and Mexico can’t
be behind. As an initiative of Marketing One, SCIP opened its Mexico Chapter
naming Victor Aguilar, CEO of Marketing One as Chairman and responsible of
expand and promote SCIP in Mexico.
As his first action, SCIP Mexico, with the
sponsorship of Marketing One and CEMEX gathered Mexicans Strategic Intelligence
professionals in a breakfast at the Wyndham Hotel in Mexico City. In the event,
there was a presentation of the results of the situation of the Competitive
Intelligence in Mexico and a conference given by David Harkleroad, about
linking Intelligence to Decisions.
About Marketing One
Founded
in 1998, Marketing One has become a market leader in Latin America’s Strategic
Intelligence scenario, where it has developed hundreds of Competitive
Intelligence and Market Research projects for CI firms, Fortune 500 companies,
governments and multinational corporations, contributing to the definition of
tactical, operational, marketing and strategic decision, in an increasingly
competitive environment.
Our
experience covers a wide range of industries and fields, our firm has capacity
across Latin America through our offices in Mexico City and Sao Paulo, where
our multidisciplinary and multicultural staff is dedicated to executing
custom-designed projects for our clients. We are recognized for our
effectiveness, creativity, professionalism, ethics and attention to detail.
Marketing One intelligence and research process and
methodologies fully comply with SCIP and MRA code of ethics. For more information visit www.marketing-one.com
Press Contact
Franz Espejel
franz@marketing-one.com
Tels.
(5255) 8164-57-30, 40 & 40
